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Tom Ferry - Geographic Farming

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Effective Mail-Outs / Postcard

Why Do You Want to Farm an Area With Mailouts? Establish yourself in a community where you are getting calls from potential sellers. 

What Makes an Effective Mailout or Postcard?

1. Graphics that stand out
2. Larger size: 5.5 x 8.5
3. Have a call to action -- Why are they calling on your postcard and not John Smith's?
4. Give direction, tell them what to do: call / text / email you? Visit your website?
5. Relevent information - Monthly Newsletter with updates on their community
Start with 3 touchpoints a month for the first 3 months. (Mailouts / Postcards/ Door Knock / Cold Calling).
7. Do what you can afford so you can do it consistantly. 


SAMPLE 1:   Market Report


SAMPLE 2: Call to Action

SAMPLE 3: Just Sold - Need More Buyers 


Marketing Options

Eprint Agent: https://eprintfast.com/ca_en/agent.html


Morris Real Estate Marketing Group http://www.morrismarketinggroup.com/

Canada Post Helpline

CUSTOMER SERVICE: 1-877-683-5895
WEB: Canada Post

Save over 30% with preferred TREB Member Neighbourhood Mail rates. Regular rate is 15.8 cents per piece (up to 50g), TREB Member rate is 10.4 cents. Click the Canada Post link below to start your order.

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Canada Post Customer Service Network: 1-866-757-5480