Why Do You Want to Farm an Area With Mailouts? Establish yourself in a community where you are getting calls from potential sellers.
What Makes an Effective Mailout or Postcard?
1. Graphics that stand out
2. Larger size: 5.5 x 8.5
3. Have a call to action -- Why are they calling on your postcard and not John Smith's?
4. Give direction, tell them what to do: call / text / email you? Visit your website?
5. Relevent information - Monthly Newsletter with updates on their community
6. Start with 3 touchpoints a month for the first 3 months. (Mailouts / Postcards/ Door Knock / Cold Calling).
7. Do what you can afford so you can do it consistantly.
SAMPLE 1: Market Report
SAMPLE 2: Call to Action
SAMPLE 3: Just Sold - Need More Buyers